Collaborating with PLAID, we contributed to the Switched On exhibition at the Science and Media Museum—a standout in the #Broadcast100 celebration, marking the BBC's 100th and Channel 4's 40th anniversaries.
Switched On showcased effective collaboration between 3D and 2D design. With PLAID, we crafted an environment evoking mid-century TV graphics, drawing inspiration from broadcaster insignia and logos. Graphics complemented PLAID's 3D vision, featuring bare timber frames, capturing vintage TV charm.
Geometric graphics took centre stage, illustrating information dissemination, community connection, and technological advancement. Bespoke illustrations highlighted achievements of icons like David Attenborough and Reed Hastings, Netflix's founder.
The colour palette was inspired by the Red Green an Blue sub-pixels essential for TV broadcast, infusing the exhibition with vibrant energy echoing broadcasting history.
Switched On, beyond nostalgia, leaps into the future. New broadcast technology is examined that transforms viewers into active participants. Weather reports dance on furniture, football matches unfold outside windows, and talent shows invite visitors to take centre stage as the exhibition attempts to imagine what home entertainment may look like.
3D Design: Plaid
Exhibition Build: Hadley Interiors Ltd
Audio visual: Ay Pe
Client: Science and Media Museum
490sqm £160k
Images © The Board of Trustees of the Science Museum